Mellow Johnny’s Bike Shop is rolling into Fort Worth.
Crews have already broken ground on the new location, part of the Clearfork Trailhead Cycling and Fitness Center on the banks of the Trinity River in Fort Worth.
The expansion marks the first spinoff of the Austin-based store, opened by cyclist Lance Armstrong and two other partners in 2008. Armstrong won the Tour de France seven times but was later stripped of his victories after admitting he doped during the races.
The Fort Worth shop will be operated and managed by Mellow Johnny’s, but Armstrong does not have financial ownership, said Todd Church, partnerships manager for Mellow Johnny’s. Clearfork, a mixed—use development of residential, retail shops and restaurants, will own the 13,000-square foot facility, which will also house a fitness studio and rooftop bar.The shop gets its name from the phrase “maillot jaune,” which means “yellow jersey” in French. A yellow jersey is worn by the cyclist leading the three-week Tour de France.
The center is scheduled to open in May or June.
Like the Austin shop, the Fort Worth location will cater to cyclists of all ability levels, from casual riders and commuters to racers. It will include a retail side as well as service, clothing, parts and rentals and training.
“That was one of the goals, we really wanted to promote it as a hub of the community, where anyone can come and be a cyclist and doesn’t matter what level you’re at, you’ll feel comfortable,” Church said.
“It’s pretty fantastic,” Church said of the shop’s location about 100 yards from a trail along the river. “You can go 40 miles on a paved trail or gravel trail and not get on a street.”