The Running Event, where gear makers unveil their latest and greatest products to sports store owners, will return to Austin this November.
And nope, unless you’re in the business, you can’t attend. We’ll be there, though, taking notes and talking to industry experts about what’s new in the running world.
The show took place in Florida last year because of a scheduling conflict at the Austin Convention Center. This year’s four-day event, the largest running specialty trade show in North America, begins Nov. 28.
Browsing the aisles is like peeking at the gifts under the tree a month before the holidays. Shoes, clothing, wearable electronics that measure everything about your exercise routine, energy gels, lights, awards, jewelry and recovery drinks of all types are on display, and manufacturers are eager to chat about them.
Walter Robb, former chief executive officer of Austin-based Whole Foods, will compare apples to running shoes in his keynote address, where he will talk about the challenge running stores face from online sellers. Robb is now a director of The Container Store.
An estimated 2,700 industry professionals and more than 250 top running and running accessory brands will attend. Exhibitors include ASICS, Balega, Brooks Running, New Balance, Nike, On and Saucony.
But it won’t be all business. Show attendees will square off at the Indie 5K on Nov. 30 to determine the fastest retailer in America. The race, which has seen times in the sub-15 minute per mile pace, is one of the fastest 5Ks in the country.
Meb Keflezighi will receive lifetime achievement award at Best Running Stores in America Awards on Nov. 30.
Retail registration is available here.