We’ve come a long way since a woman sewed two jock straps together in 1977 to create the world’s first modern sports bra.
We’ve even taken a few steps forward since 1999, when Brandi Chastain ripped off her jersey, exposing her black sports bra after the U.S. women’s soccer team clinched the Women’s World Cup.
It’s hard to remember why that revelation became such a big deal. Today, it’s OK to flaunt your sports bra, and you can buy a strappy one, a glittery one or a hot pink one. The common thread? Functionality and support.
In the 40 years since Jogbra introduced the world to the sports bra, they’ve gotten better. Today’s sports bras don’t just stop our boobs from bouncing (in a figure eight motion, it turns out). They wick moisture and provide better support, no matter what your size or shape. And, yes, some of them make a fashion statement.
We can credit a trio of college students at the University of Vermont for the dawn of the sports bra. Hinda Miller was so frustrated she wore two bras to provide enough support. (Kind of like double bagging groceries, I suppose.) Another student, Lisa Lindahl, had the same problem and mentioned it to a friend, Polly Smith, who made costumes for the theater department, where Miller also worked.
When Lindahl’s teased them by slinging two jock straps over his shoulder, it triggered an idea, which ultimately became the Jogbra. (Side note: The women nearly named their garment a Jockbra.)
Today, sports bras are big business. Worldwide sales reached $7 billion in 2014.
One thing hasn’t changed about sports bras in the past four decades – they still allow women to run, jump, climb, ski, lift weights, backpack, paddle and do whatever they want to do, without worrying about their breasts.